Hi, I'm Tiffany
I'm a Marketing Leader that builds consumer, customer and candidate-focused strategies and high-performing teams
"A Joy to Work With Across The Board"
"Tiffany is open to feedback, is deeply empathetic, and always willing to go the extra mile for her team and the business. She is a trustworthy partner to her stakeholders"
"A Joy to Work With Across The Board"
"Tiffany is open to feedback, is deeply empathetic, and always willing to go the extra mile for her team and the business. She is a trustworthy partner to her stakeholders"
And This is What I'm All About
I'm a curious, data-driven marketer with 18+ years of experience turning strategy into impact. Throughout my career, I've built programs, campaigns, and teams from the ground up — always with an eye on how to optimize, scale, and drive measurable results.
I've led marketing initiatives spanning brand strategy, content marketing, demand generation, and more but I found my true passion in employer brand and recruitment marketing — where purpose meets performance. My superpower is uncovering what makes people love where they work and translating those stories into authentic, engaging content and campaigns that inspire top talent.
I lead with integrity and authenticity, believing that connection and curiosity are the keys to building impactful programs and trusted relationships.
Some career highlights include:
➤ Increased orders 83% and add-to-cart events by 234% YOY through strategy and implementation of first local digital marketing pilot program.
➤ Boosted SEO site traffic by 54% YOY by reimagining blog content creation workflow
➤ Drove 4 consecutive years of sales growth by spearheading marketing strategy for semi-annual promotional campaigns.
➤ Increased careers site traffic by 1,000% YOY through global recruitment marketing social strategy.
➤Exceeded annual application goal by 30% via marketing strategy
As a leader and collaborator, I value trust, authenticity, transparency, and accountability. I believe the best outcomes happen when you tailor your communication style to meet people where they are, advocate fiercely for your team, and always ladder your work back to business priorities.
If you're looking to build or optimize recruitment marketing programs, elevate employer brand strategy, or bring stories of culture and purpose to life — let's connect!
"She is an incredible team player — her stakeholders in Recruiting and her peers across the team gave positive feedback in working with her. Tiffany is a strong marketer and leader on the team. She pivots and handles change incredibly well — and never skips a beat when delivering for the business."
"A Strong Marketer & Team Leader"
"She is an incredible team player — her stakeholders in Recruiting and her peers across the team gave positive feedback in working with her. Tiffany is a strong marketer and leader on the team. She pivots and handles change incredibly well — and never skips a beat when delivering for the business."
"A Strong Marketer & Team Leader"
Contact
tolson1924@gmail.com
814.528.2222